Google and Yahoo have implemented new rules affecting email senders to @gmail and @yahoo addresses. Aim of these changes to enhance mailbox protection against spam, phishing, and spoofing.
What does this means to you?
The new rules of Google and Yahoo’s may impact your communication effectiveness; However, following these rules will decrease spam emails and increases the likelihood of your emails reaching the inbox.
Key guidelines to follow:
- Use your domain (@yourcompany.com) instead of free email domains like @gmail.
- Authenticate your sender domain with SPF or DKIM.
- Keep spam report rates below 0.3% (0.1% in Google Postmaster Tools).
- Use a Transport Layer Security (TLS) connection for transmitting email.
For high-volume senders (over 5,000 emails/day):
- Implement a DMARC policy, even if set to “none”.
- Enable one-click unsubscribes and process within 2 days.
Bonus Tip:
Maintain clean email lists by removing outdated addresses.