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New Email Rules from Google & Yahoo | Starting February 1, 2024

Google and Yahoo have implemented new rules affecting email senders to @gmail and @yahoo addresses. Aim of these changes to enhance mailbox protection against spam, phishing, and spoofing.

What does this means to you?
The new rules of Google and Yahoo’s may impact your communication effectiveness; However, following these rules will decrease spam emails and increases the likelihood of your emails reaching the inbox.

Key guidelines to follow:

  • Use your domain (@yourcompany.com) instead of free email domains like @gmail.
  • Authenticate your sender domain with SPF or DKIM.
  • Keep spam report rates below 0.3% (0.1% in Google Postmaster Tools).
  • Use a Transport Layer Security (TLS) connection for transmitting email.

For high-volume senders (over 5,000 emails/day):

  • Implement a DMARC policy, even if set to “none”.
  • Enable one-click unsubscribes and process within 2 days.

Bonus Tip:

Maintain clean email lists by removing outdated addresses.

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How to work on FrontApp email platform?

FrontApp is a web based email client, but also has a feature called “sequences” that allows sending bulk emails to 200 contacts at a time, with merge tags and automatic followups to people who don’t reply after a few days.

FrontApp is connected to multiple G Suite accounts which allow us to get very good deliverability so we don’t have to send as many emails. FrontApp is used both the initial emails to potential authors, and also to reply to them.

The job will be to schedule these “sequences” of emails everyday.

For now we are only sending email through this new platform for 1 (one) journal: SPG BioMed

Primary Tutorial

Step 1:

Login to FrontApp with the Username and Password at https://www.app.frontapp.com

FrontApp Log in
FrontApp Log in

Step 2:

After you log in, please click on the 3 dots at the bottom of the left sidebar. Then click on Sequences.

3dots Sequences

Step 3:

Now click on “Team” in the sidebar. You will see the list of the sequences those were sent. If you open a sequence in the list, you will see how it looks. There are stages to every sequence. You can add stages as per requirements.

 

Step 4:

If you click on any Stage and then on Edit Stage, you can view the text that is sent.

Working Procedure

Step 1: