The Meta Pixel is a piece of code that you put on your website that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.
Before you begin
- Make sure you have access to a Business Manager account or create one.
- Check that you’re an admin on the Business Manager account you’d like to use.
- Remember that you can’t delete a Pixel or transfer it to another Business Manager account from the Business Manager account you created it in. Learn more about how to share your Meta Pixel instead.
